Spenhill

Overseas marketing exhibition

Woolwich Central has currently been showcased at exhibitions in Hong Kong, Singapore and Shanghai in order to attract buyers from the overseas market who are looking to purchase an apartment for investment purposes. Adverts were placed in local publications, a dedicated page was put up on the website, a large architectural model was built and lightboxes and display stands printed.

A number of apartments were sold during this time and a large amount of media interest was generated, including TV interviews on CBN and other local news channels. Further exhibitions are due to take place throughout the course of 2012.

Spenhill

Website

The Woolwich Central website has been designed to be as engaging and user friendly as possible to people from the UK and overseas. The user is able to search for an apartment based on a number of criteria and filter the search accordingly. The flats are not currently available to buy in the UK so interested purchasers can register their interest and will be kept informed by the letting agents, on a regular basis.

One of the target audiences for the apartments at Woolwich Central is overseas buyers, purchasing for their children or as an investment. Based on this, the website has a lot of information on the local area, connections and the lifestyle in the region.

Spenhill

Marketing brochure

The Woolwich Central brochure is designed to take the reader through a journey into the development and the attractions that the newly appointed Royal Borough of Greenwich has to offer. It highlights the great transport links and proximity to Central London’s landmarks and retail and leisure opportunities. The imagery used in the brochure is a combination of high-end computer generated images as well as photography we commissioned and art directed.

The brochure has been printed and finished using soft touch lamination on the cover and varnish to highlight certain key features throughout the brochure, such as the logo and brand endorsing elements, which were aimed to appeal to our target audience.

Anite

Annual report, PowerPoint templates, fact sheet, website graphics

Anite is an international software and solutions company focused on the provision of test and operational systems in the wireless market, and reservation and e-commerce solutions to the leisure travel industry. Based in the UK, it employs around 500 staff in 13 countries across Europe, America, Asia and the Middle East. It is listed on the London Stock Exchange.

We have worked with Anite for over 10 years advising on the content and design of its annual report, including writing the copy and its print and online production.
We have also produced a range of related print and digital projects for them. Anite has significantly changed during this period and is now focused on handset and network testing where it is a world leader. A key part of our work in recent years has been the development of information graphics to help explain what they do. These have then been used across Anite’s product, corporate and investor communications.

Tata Global Beverages

Annual report 2010/11

Having produced a number of internal and external communications materials for Tata Global Beverages, the umbrella brand for the Tata Group’s beverages businesses around the world, we were approached to design and produce its 2010/11 annual report, the second the group has produced since its inception.

Rather than try to force the annual report around a “theme”, we took this as an opportunity to introduce the world to TGB and its new visual identity, focusing on giving a broad overview of the business and its brands. We worked with TGB to increase the strategic content of the report and on restructuring the pagination and signposting throughout the report to make the rather weighty document easier to navigate.

The report has been well received internally and externally by the company’s 100,000+ shareholder base, and we’re looking forward to working with them on further projects throughout the year.

The Telegraph

Marketing graphics

Following a competitive pitch, 85FOUR were commissioned to ‘Olympic-ize’ the Telegraph headquarters building on Buckingham Palace Road, London.

Using the official 2012 Olympic icons as the starting point, we created a ‘Telegraph mascot’ using elements of the Telegraph font and illustrated it for various different sports and events, including the paralympics. Coloured stripes were then applied to the illustrations to give them a feeling of movement, making them more dynamic.

The Sky Lobby was the first area they wanted us to look at and the Olympic graphics applied have made the area feel larger, fresher and more contemporary. Everything done to date has been extremely well received amongst employees and visitors to the building and the next phase of the project is already underway.

Spenhill

Naming and branding

The initial phase of the Woolwich project was to look into naming and branding the site. Having looked into the target resident profile, we then established the brand attributes, which included stylish, fresh, connected and progressive. With this in mind, the naming process then took place after which the name Woolwich Central was chosen due to the location and wanting to take ownership of Woolwich, as there is so much development going on in the area.

The heart logo was developed for a few reasons, firstly the development was previously known as Love Lane, Woolwich, based on one of the roads that dissected the development and secondly it is in the heart of Woolwich. The logo is made up of a series of line segments, linked together to show fluidity and connectivity, two elements of which are paramount to the Woolwich Central brand.

PPF Group

Corporate website

PPF is one of the largest investment and finance groups in Central and Eastern Europe. We were appointed to work on the design of the new corporate website earlier in the year, after having worked with Home Credit, one of its portfolio businesses, in the past and having been recommended to the parent company as a result of this.

The website has a clean, elegant design with a clear information hierarchy. An important part of the brief was to clearly demonstrate the key sectors in which PPF operates and the businesses in these sectors to show the breadth of the Group. We achieved this via a Polaroid-style image gallery on the homepage and clearly signposted sections on each business.

We partnered with PPF’s existing development agency in Prague to bring the design to life, providing consultancy and advice throughout the process.

http://www.ppf.eu

Rete Rinnovabile

Corporate website

OK, so the website itself is not actually solar powered, but as Italy’s largest producer of solar energy, RTR are ensuring that a lot of things are!

Following the successful roll out of RTR’s new visual identity earlier in the year, we are proud to announce the launch of its new corporate website.

The website takes the new identity as its inspiration, using curved shapes throughout the visual language, and imagery that complements the bright colour palette.

The website has s simple structure that allows for a clear overview the new business, in particular featuring RTR’s network of solar plants across Italy in an interactive map.

As the business grows we will be working with RTR to further develop and enhance the website, including an Italian-language version, additional content and interactive elements.

http://www.rtrenergy.it

New Entrepreneurs Foundation

Visual identity

The New Entrepreneurs Foundation has been launched by a group of successful business people to help entrepreneurially minded young people learn how to become successful entrepreneurs. The aim of the Foundation is to create a new generation of outstanding entrepreneurs who will play a role in Britain’s future growth and prosperity and create new market-leading businesses.

We were given the opportunity the create their visual identity and design and build their website. We completed a profiling workshop session with the New Entrepreneurs to get an idea of look and feel that they wanted their business to represent. Adventurous, reliable, determined, encouraging and precise were the personality traits that they wanted us to represent visually. We created their logo and visual identity and this was rolled out across the design for the website, which we built and managed to launch. We also produced other corporate materials for them including a brochure and business cards as well as advice on social media.

The website has had terrific feedback and the Foundation has launched successfully.