Visual identity and stationery
We were approached by Tresauris, a specialist financial services consultancy providing treasury services to small- to medium-sized businesses, to create its visual identity. A brand platform has already been developed as part of the company’s business plan so we were free to dive straight in to the creative work.
We saw this as a real opportunity to make a big splash in a traditionally conservative marketplace, so we developed a bold mark, taking its influence from both the “T” of Tresauris and the needle of a compass – reflecting that Tresauris helps to navigate its clients through the often treacherous waters of treasury and cash management.
We veered away from the traditional blue or red colour palette associated with financial services, and opted for a vivid purple and gold to really ensure that this made a big impact.
A website and online client services tool will be following during 2010 – so watch this space for more information!