Chloride
Corporate and marketing websites
Following its brand refresh in 2007, international uninterrupted power supply company Chloride decided to focus on its web presence, as the first major communications and marketing challenge. We worked with Chloride to perform a full audit of its current, and very varied, global web presence – segmenting out the various stakeholder and information needs in different locations to create a new comprehensive architecture and information hierarchy.
A master corporate website was launched to service corporate and investor audiences, supported by 19 localised B2B sales and marketing websites, all in local languages. Information is fed from a centralised content management platform, allowing for consistency and complete brand control, whilst still giving autonomy to local operations to tailor the information to their marketplaces.
The design is in line with the newly created brand guidelines, using the blue banner motifs to tie all the websites together, whilst allowing for variation within the on-page imagery and layouts.
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