Tuesday 19 October 2010
Corporate responsibility got personal at FD and 85FOUR’s seminar on the impact of CR on business and brand when KPMG, Legal & General, F&C and the Forum for the Future joined together to discuss the value and real impact of social and environmental drivers on corporate brand.
The lively audience, including guests from Cable & Wireless, QBE and AON, discussed topics from BP’s CR status to the benefits of applying an existentialist approach to the business strategy.
Our expert speakers and panellists included:
- Vicky Pryce from FTI consulting
- Robert Schwarz from 85FOUR
- Kevin Bruce from 85FOUR
- Vincent Neate from KPMG
- Graham Precey from Legal & General
- Sandra Carlisle from F&C
- Sara Parkin OBE from Forum for the Future
- Kevin Ruck for The PR Academy
- Ian McDonald Wood from FutureValue
Chaired by Lord Dick Newby, the seminar explored the key drivers of CR and how they influence requirements, what different stakeholders look for and how reporting of strategy and performance is likely to advance and whether CR really does have any relevance at all for investors.
Kevin Bruce, Joint Head 85FOUR says “The practical application of CR throughout an organisation, and the communication of the CR policy is often where most organisations fail”.
“People need to understand what they are doing CR for…” says Robert Schwarz, “…CR, brand and company strategy cannot and should not be separated”.
The event, The value of values , was held at FD’s offices in Holborn Gate, 22 June, 2010.
Kai Duggal, Marketing and PR
Tel: 020 3077 0437 / Email: marketing@85FOUR.com