Website, App, brochure
With National Men’s Health Week (June 13th – 19th) inching towards its 10th year and towards puberty it has turned its focus to finding ways to make men get online and understand more about men’s health issues – and what better than, amongst other things, an iPhone app aping the noises of ‘blokes’.
The Men’s Health Forum (who run the Week) commissioned 85FOUR and FD Sante to develop and create a campaign for National Men’s Health Week 2011: Get Online to get men thinking about their health and using the internet as a good first port of call for their health issues. Despite their poor health, men are reluctant users of traditional health services like GPs and pharmacists. However, increasing numbers are seeking health information using digital services, especially the internet. The aim every year is to get men to think more and do more about their health, but this year in particular to get them online and use the vast resources available to understand the health issues affecting men’s health and understand how to be more informed and regularly check their health.
85FOUR were keen to develop a multi-channel campaign designing and building a campaign website, films and interviews for the site and YouTube produced by MORE>ON MEDIA, an iPhone app and a variety of other offline materials including a mini manual (called ‘Health Clicks’) and pop up stands for the launch date of 13 June 2011.
The Forum’s website www.menshealthforum.org.uk which has dedicated pages for National Men’s Health Week 2011 hosts a range of information for dealing with everything from prostate issues to hair loss and mental health. The campaign also includes a ‘Bloke Noises’ app (available free at http://itunes.apple.com/gb/app/bloke-noises/id440680963?mt=8) allowing men to take a photo of themselves or a friend’s face and then customise the body depending on lifestyle factors, for instance, diet, drinking and sex life. A cartoon body (with the photo of the head) will then appear and can be sent privately to their friend. When various parts of the body are poked, a relevant but funny sound will be heard. The user will then receive a short health message relevant to that part of the body which will also contain a linked to more detailed content on the Men’s Health Forum health information website www.malehealth.co.uk.
“The use of smartphones presents men with a great opportunity to access information which can significantly improve their health. The technology allows men to access this information in private and on the move. We believe that the use of humour and new technologies is a great way to break down the barriers that prevent too many men thinking and talking about their health. We are encouraging men to use this app with their friends wherever they have the opportunity, in the pub, at work or just out and about,” said Peter Baker, Chief Executive of the Men’s Health Forum.
Stuart Anderson, Director, 85FOUR said: ‘This year for the charity Men’s Health Forum’s National Men’s Health Week, we have come up with a multi-channel campaign creating adverts, events stands, films and making the most of the new technology – iPhone apps, social media – to help men get online and use all the tools available to understand that health is no laughing matter.”
For more information please visit: www.malehealth.co.uk
Kai Duggal, Film, Marketing and PR
Tel: 020 3077 0437 / Email: kai.duggal@85FOUR.com