Tata Global Beverages
Annual report 2010/11
Having produced a number of internal and external communications materials for Tata Global Beverages, the umbrella brand for the Tata Group’s beverages businesses around the world, we were approached to design and produce its 2010/11 annual report, the second the group has produced since its inception.
Rather than try to force the annual report around a “theme”, we took this as an opportunity to introduce the world to TGB and its new visual identity, focusing on giving a broad overview of the business and its brands. We worked with TGB to increase the strategic content of the report and on restructuring the pagination and signposting throughout the report to make the rather weighty document easier to navigate.
The report has been well received internally and externally by the company’s 100,000+ shareholder base, and we’re looking forward to working with them on further projects throughout the year.