For the third report we have produced for Capital & Regional, a property asset manager which invests in retail, leisure and trade properties in the UK and Germany, we devised a wholly-illustrated route. The report was the first document to highlight the company’s new C&R branding; illustrator Patrick Morgan created vibrant images – together with handwritten annotations.

The review was structured by operating division, colour-coded for easy access, and was printed on a new part-recycled uncoated paper.

In addition to designing, commissioning and art directing photography and illustration, and producing artwork, 85four bought and managed the print and mailing and produced an e-AR for C&R’s website.

Our successful relationship with C&R resulted in the company asking us to plan and redesign its website. It asked us to use our acknowledged expertise to create a site which has a more socially responsible focus. Wherever possible, we have adapted the annual report copy, and have built the site, which C&R will continue to host.