Tradus is the new name for QXL ricardo, a leading provider of online consumer trading platforms across Europe.

We performed a thorough review of QXL ricardo's existing brand and worked with the company to reposition it and formulate a brand platform. We created the name "Tradus", reflecting the online trading communities at the heart of the company's business.

Following on from the naming, we were appointed to design the new corporate identity for Tradus and to roll it out across the corporate website and business materials.

The new brand was launched in November 2007.